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Destination Business Plan

In addition to the outward focusing efforts, the Sports Commission will spend a significant amount of time looking inward. Partnerships with local vendors and stakeholders will be paramount in the servicing of events and providing exceptional experiences for both visitors and clients. As a result of the COVID-19 pandemic, sports tourism industry experts have stressed the importance of diversifying revenue streams.

Owned events will prove instrumental in identifying future partners, strengthening collaboration and relationships with the City of Corpus Christi, and providing alternative forms of sustainable organizational practices. Owned events will increase the visibility of the Sports Commission to the local community and provide stewardship opportunities. This will cultivate good-will within the community and generate the political capital necessary for infrastructure improvements and sports facility development. In addition to the Huddle Up Group’s recommendations for new sports venues, the Sports Commission will be visible on relevant boards and committees to identify barriers to access, participation, and securing large sports events for the destination.